User talk:Philip Mayer

Pricing Strategies

We live and work in an increasingly global market which offers opportunities at every turn which we need to take. In some ways the world market is becomingly increasingly accessible, especially thanks to the internet. However, with the increased opportunities come increased competition and most of the complexities (about pricing) remain in place. Knowing the best ways to find and select the best price(s) for your product or services is crucial to the success and growth of any business. We will provide you with the strategies and the best practice examples to make your plans and targets come true.

Is business an increasing challenge to you and your company? Are you in an ever more competitive market place? Do you need to increase sales and profitability? If the answer is yes to any of these three questions then this is a must do seminar. The knowledge, techniques and strategies that you gain will enable you to expand into new markets and enable you to find new clients.

Turning theory into practice: The purpose behind this 2-days training course is to simplify and explain the strategies of pricing. You’ll leave our event more confident and more positive to continue and expand your business. We’ll provide several case studues practical examples and exercises to enable you to improve and expand your knowledge about pricing.

Main topics covered in the programme and documentation

• Exploring the variety of pricing startegies • Developing tactics that support pricing obejectives • How to avoid price wars • Looking at pricing to support other objectives, e.g. branding • Understanding pricing in your markets • The dangers of discounting • Choosing the right strategy for your product(s) and/or service(s) • Specific examples of pricing and case study discussion • Exercises specific to your industry / sector - to faciltate real results / benefits to you and your company.

Negotiating strategies

• Up to date methods of negotiation for international buying and selling • Best examples of buying and selling experiences in various industries • Exercises to assist you in your sector and target markets •

Benefits to you: • Getting essential knowledge and the most up-to date information about pricing strategies • Feeling more confident, more positive and better equipped with the right tools to increase and expand your business, especially from new business • Learning from the best practice of successful companies, participating in discussions and exercises will get you and your company into new markets and enable you to find new clients • Finding the best solutions and useful instruments relevant to your company/industry

Who should attend?

This course is designed for sales managers, marketing managers, product managers, account managers, pricing analysts & managing directors. This course is also vital for executives who are new to pricing or who have limited experience of the subject.