Searching for a Vision

Vision, Mission and Values definitions

• Definitions may and do differ
• Use Business Motivation Model if you can

Vision

• Bringing things into focus. You get what you focus on.
• Defines the desired or intended future state of an organization or world
• Vision is a long term view

Examples:

• "A world without poverty"
• "Every family should afford a car"

Mission

• What do we need to do every day to get closer to the vision

Examples:

• "We fight the poverty by giving away money to poor people"
• "We produce affordable cars"

Values (AKA Behaviours)

• Helps making decisions. Choices which do not adhere to values are not going to be implemented. (e.g. "Do not be evil")
• Are types of rules and behaviours which allow us to get to the situation described in mission
• Describes behaviours which should helps to move in this direction (how can we get there)
• Beliefs that are shared among the stakeholders of an organization
• Drive an organization's culture and priorities
• Getting more participation really makes a difference
• In contrast to the creation of a mission, everyone in a company should have something to say about values

Exercises

• Max 5 groups
• Decide who are the audience of your strategic plan.
• Write your company's vision, mission and values.

Examples

TODO: Move here https://docs.google.com/present/view?id=dgkg6tg8_12gptpbfg3