https://training-course-material.com/index.php?action=history&feed=atom&title=B2B_Branding_-_Big_PictureB2B Branding - Big Picture - Revision history2026-04-12T17:49:57ZRevision history for this page on the wikiMediaWiki 1.45.1https://training-course-material.com/index.php?title=B2B_Branding_-_Big_Picture&diff=22216&oldid=prevCesar Chew at 17:52, 15 September 20142014-09-15T17:52:57Z<p></p>
<p><b>New page</b></p><div>[[Category:Brand Management|04]]<br />
[[Category:Private]]<br />
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<slideshow style="nobleprog" headingmark="。" incmark="…" scaled="true" font="Trebuchet MS" ><br />
;title: B2B Branding - Big Picture<br />
;author: Bernard Szlachta (NobleProg Ltd)<br />
</slideshow><br />
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== Corporate Social Responsibility 。==<br />
* Brand is an image of your corporate<br />
* It is mostly emotional<br />
* Brand can tell the story how the company behaves<br />
* Customer do punish companies for behaving in an irresponsible way (see Starbucks and not paid tax in the US, 2013)<br />
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=== Expressing Corporate Social Responsibility 。===<br />
* Cause promotion (e.g. help for Tsunami victims)<br />
* Cause-related marketing (e.g. Tom's Shoes, donate a pair shoes simply by buying one) <br />
* Corporate social marketing (don't drink drive)<br />
* Community volunteering (employees donate their time)<br />
* Corporate philanthropy (donate money to charity)<br />
* Corporate socially responsible business practices (not required by law behaviour not increasing profit but well being of the community)<br />
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== Branding in China 。==<br />
* Alibaba (阿里巴巴)<br />
** TaoBao (淘宝)<br />
* Sina WeiBo (新浪微博)<br />
* HuaWei (华为)<br />
* Haier (海尔)<br />
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== Google and China 。==<br />
* true reasons of Google not being in China<br />
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== Google and Korea 。==<br />
* naver.com vs google.com<br />
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== Google and Japan 。==<br />
* Market share of Yahoo (using Google technology), 51%, 36% for Google as a brand<br />
* http://www.nytimes.com/2010/07/28/technology/28yahoo.html?_r=0<br />
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== Design and Branding 。==<br />
== Brand Leadership 。==<br />
* Virtual Monopoly (Google, Intel) <br />
** Domination of the market<br />
** Use position to strengthen believes rather than use monopoly to cash in<br />
* Lovemarks (Apple, Coca Cola, Starbucks)<br />
** Religious believe of product being better</div>Cesar Chew